buy blog posts

“Can I Buy Blog Posts and Buy Content?” and Other Things No One Tells You About Blogging.

Buy blog posts if necessary. More is more when it comes to word count. Don’t forget to write for people, not algorithms.

The average blog post length is 1050 words, and the average word count of top-rated content is between 1140-1285 words. To put that in perspective, that’s almost 6 double spaced pages.

It’s no surprise that it could take up to 3 hours to write one blog post. That 3 hours does not even include the time it takes to actually market that blog once its been written.

Who has time every few days to spend three hours writing one blog post?

Gone are the days of writing 400-500 word posts about your random rambles and musings. Blogs in and of themselves are becoming sources of authority in their respective industries.

When I present these statistics to attendees in my workshops and SEO classes, I see their jaws drop, eyes widen and sullen expressions saturate their faces.

“There has to be a better way.”

In the workshop I taught last week, one of the attendees mentioned: “So you mean I can just buy blog posts and buy content? Why didn’t anyone tell me this?”

Great question.

Content writers do themselves a great disservice by not focusing on this basic, primitive need: ready-made content for people trying to do the things you tell them to do.

We as content writers, strategists and developers blog about WHY effective content is important and even HOW to create great content.

We fail tremendously in telling WHERE to buy it. My theory, is this: many people within the creative arts space (to invoice writers) aren’t inherently business-savvy individuals. It’s almost as if those cognitive faculties clash.

Then there are the weirdos like me, who have mastered both.

The truth is: most people don’t want to actually write their own. They’re perfectly happy with buying blog posts and buying content online.

Their time is more valuable than the money it costs to buy blog posts or buy content online.

For savvy business owners, buying blog posts and buying content is just one more strategic business resource to outsource to professionals who are experts within that wheelhouse.

Add to that the time it takes to start getting results from your SEO efforts and you realize… this is one expensive long game.

This isn’t the only thing no one tells you. What you don’t know is killing your outcomes as it causes you to focus on outputs.

Today, I’m disclosing what you should know that you’ve never been told about blogging and content, and it’s guaranteed to surprise you.

In fact, it will likely change the entire way you think about content strategy.

Let’s start with why you should buy blog posts and buy content.

Stop writing. You should buy blog posts and buy content. Here’s why.

  1. You’re too much of an expert to write at your target audience’s level.

  • Not all experts make great teachers; I’ll be blunt. If you’ve been to University, you’ll remember that one professor who was highly intelligent in the subject but couldn’t effectively teach it. This is also why many school have graduate students or TAs do the actual teaching: they’re simply better at being relatable to the end consumer.

  • You should think of your blogs and content the same way: get someone else to write it that will create more relatable content for your target audience.

  • If content were a pie, 3/4th of it would be the style, voice and structure of the thing (the lattice work on top, the perfectly pinched edges, the delicious, buttery flaky crust). Only a fraction would be the actual substance (filling).

  • You provide that filling substance to your content writer. Let the content writer turn it into a delicious pie.

  1. It’s a business expense. Treat it as such.

    • Yes, when you buy blog posts and content, you are buying a concrete good just as valuable as your raw materials.

    • Get into the mindset of placing high value on your content and your clients will too.

    • Writing your own mediocre blog posts and content is a self-fulfilling prophecy: when you think content doesn’t matter, you’ll write anything. Then no one cares to read or share it and you tell yourself: “See? Doesn’t matter!” This couldn’t be farther from the truth.

  2. Your time is more effective in other areas.

    • As a professional, your business (and you) are better off focusing your efforts on doing what needs to be done in order to grow the business.

    • Content writing and development are time consuming necessities in business and branding—necessities that you don’t need to focus on.

    • The revenue you bring in by NOT being glued do a computer keyboard writing and blogging will offset the investment you make in having BPC Content write your blog posts, create your content and manage your social media.

  3. You’ll never ‘master’ SEO.

    • SEO is ever-changing. Learn something one day and it very well may be obsolete the next.

    • Add to that, a phenomenon that happens when bloggers begin learning SEO… they start writing for algorithms and stop writing for people. I often compare this to Pathology. Having worked in a pathology lab (I wanted to be a Pathologist in a past life) and having seen literally so much disease and so much cancer…I became paranoid about my own health. I started ONLY thinking in terms of disease and cancer. Every cramp was cholecystitis. Every bump was a tumor. Only when I pursued a different career trajectory was I able to step out of that mentality and realize my own good health. Often, bloggers begin ONLY writing in terms of what will rank high in search engines and not what brings value to the target audience.

Actionable Steps You Should Take Right Now to Get Conversions from Your Blog

  1. Set a Content Budget. Decide how much you are willing to invest when you buy blog posts and buy content.

  2. Build a relationship with your content writer. At BPC Content, when you purchase content products and services, you’re assigned to a writer. This means for the full duration of your relationship with our company, you’ll be working with the same writer. Our clients appreciates this, as they know they’ll be getting the same high-quality content written to their style preferences and voice…every time.

  3. Choose a package to suit your needs. to find the best package, ready-made content products or subscription service that fit your need.

  4. Determine how much control you want to maintain. Whether want us to login, post and manage your blog for you or you simply want us to write posts and email them to you for you to post yourself, the choice is yours. Once you’ve placed your order, we’ll get started with your project.

One of the most strategic moves you can make for your business or brand is to get an exceptional content developer firm on your side. At BPC Content, we are that firm. Order today and let’s get started.

Blogging Should be High on Your Business Priorities List. Here's Why.

Buy Blog Posts or Sit down to write them. What matters most is that you get it done.

Blogging is one of the single most important ways you can build perceived value with your target audience, control the dialogue surrounding your industry, maximize your conversions and improve search engine rankings.

The number of bloggers is expected to reach 31.7 million by 2020.

What 31.7 million people realize that you don’t is that blogging is one of the single most effective ways to accomplish most of your business digital marketing goals.

Businesses that blog generate more leads than those who don’t…to the tune of 126% more.

How else can you influence your target audience in such a direct way, maximize conversions AND control the conversations in your industry?

So why is it so difficult for us to sit down and actually DO the blogging thing?

  • We don’t know what to say. The writer’s block struggle is real. It isn’t always easy to sit down and come up with 1500 words and the citations to back them up about topics we otherwise are very passionate and knowledgeable about. The truth is…writing is not easy. What many don’t realize, is that blog writing can be outsourced. When you outsource your content writing and buy blog posts online, you don’t have to spend countless hours struggling with creating things to say.

  • We know what to say…just not how to say it. Articulating what we want to say can be just as difficult as figuring out what to say in the first place. As specialists within our industry, we can be blocked from delivering an elementary, plan-language presentation of the content we want our target audience to know. (If you’re struggling in this department, Copyblogger offers great advice to get the ideas churning.)

  • We know what to say, how to say it…we aren’t taking time to write it. As industry leaders, taking time out of our busy day to sit down and get everything out on paper (or on the screen) is often a challenge. Factor in interruptions, and we find ourselves simply not getting it done.

…but it’s that not getting it done that is destroying our credibility. Our clients look to us as leaders in the industry providing products and services they need. That has a lot of power behind it. When we neglect our blogs, we lose that power.

So before you lose any more of your industry power and credibility as an information source for your customers, keep reading. I’m about to discuss exactly why you should reprioritize blogging, starting now.

Blogging Should be High on Your Business Priorities List. Here's Why.

  • It lets you control the conversation around your industry. As a subject matter expert (SME) within your industry, you are primed to provide critical insider information to your target audience. This gives you credibility and builds perceived value in your business.

  • It creates community around your industry, with you at the center. The purpose of blogging is to create community. A space for customers and industry stakeholders to convene around a specified topic. Readers may weigh-in on topics posted via comments and discussions are often encouraged. When you blog, you become the center of that community.

  • It keeps your business fresh in the minds of your customers. When you post content regularly to your blog, you are remaining in the forefront of your customer’s thoughts. When customers are ready to make a purchasing decision (or some other conversion), it will your business they pursue.

  • It lets customers see your personality. You are a business owner, an industry professional…and also a person. When you blog, your customers get to see who you are and what you’re all about. Blogging is a great way to ‘tastefully let your hair down’ and tell your audience how you really feel and why it matters. Seeing you speak out in a slightly more conversational tone helps build know, like and trust with your target audience.

How to Blog: A Guide for people Who Hate Blogging.

Let’s get honest: you wouldn’t be reading this if you already loved blogging. You’re here because you know you need to be. You’re also here, and that means you’ll have a pain point to overcome; a learning curve you’ll have to surmount before you get good at this whole blogging thing.

Think of blogging in terms of hygiene standards: Good hygiene is appreciated and adds to your value. Bad hygiene can destroy relationships and decrease the likelihood others will want to engage with you.

Blogging is a lot like human body hygiene. When we don’t maintain good blog hygiene, it’s a turnoff to our prospects. They visit our website or blog and see we haven’t published a post in 3 months…what do you think that means in terms of a first impression? When they see nothing but stock photos on every blog post, do you think it sends the right message about your business?

Good blog hygiene will make you. Bad blog hygiene will break you. It really is that simple.

We get it: blogging isn’t easy. This is why we’re starting an initiative to completely shift the way we think about blogging: The Better Blogs Project.

We aim to help other businesses in a collective, community-focused environment get better about blogging.

How to join The Better Blogs Project:

  1. Commit to writing one blog a week. Just one! Don’t have time to write a post? Order here now. Our writers will develop SEO-friendly content with a captivating headline and strong call to action.

  2. Post about it on social media. Use the hashtag #thebetterblogsproject and let us know! We will comment on it and support you… and ask that you do the same.

Simple, right? But not easy…and it’s not meant to be. This is going to be challenging but it is going to get done and you are going to get results. All we ask is to stick with us. The Better Blogs Project has no end date; though you’ll start noticing traction with your conversions as you increase your blogging momentum.

To kickoff The Better Blogs Project, we’re offering a 50% off blog posts in our Content Shop, using the promo code: BETTERBLOGS. You can order blog posts online and we will write a blog post relevant to your industry and your business, with a captivating headline, strong call to action and even in-text links to cross- references.

Now that you have the tools necessary to get started, join us on The Better Blogs Project. Comment below any questions you have about blogging, and we’ll answer them. As always, reach out for support if you have any questions about getting good with your blog hygiene.