Buy blog posts if necessary. More is more when it comes to word count. Don’t forget to write for people, not algorithms.
The average blog post length is 1050 words, and the average word count of top-rated content is between 1140-1285 words. To put that in perspective, that’s almost 6 double spaced pages.
It’s no surprise that it could take up to 3 hours to write one blog post. That 3 hours does not even include the time it takes to actually market that blog once its been written.
Who has time every few days to spend three hours writing one blog post?
Gone are the days of writing 400-500 word posts about your random rambles and musings. Blogs in and of themselves are becoming sources of authority in their respective industries.
When I present these statistics to attendees in my workshops and SEO classes, I see their jaws drop, eyes widen and sullen expressions saturate their faces.
“There has to be a better way.”
In the workshop I taught last week, one of the attendees mentioned: “So you mean I can just buy blog posts and buy content? Why didn’t anyone tell me this?”
Content writers do themselves a great disservice by not focusing on this basic, primitive need: ready-made content for people trying to do the things you tell them to do.
We as content writers, strategists and developers blog about WHY effective content is important and even HOW to create great content.
We fail tremendously in telling WHERE to buy it. My theory, is this: many people within the creative arts space (to invoice writers) aren’t inherently business-savvy individuals. It’s almost as if those cognitive faculties clash.
Then there are the weirdos like me, who have mastered both.
The truth is: most people don’t want to actually write their own. They’re perfectly happy with buying blog posts and buying content online.
Their time is more valuable than the money it costs to buy blog posts or buy content online.
For savvy business owners, buying blog posts and buying content is just one more strategic business resource to outsource to professionals who are experts within that wheelhouse.
Add to that the time it takes to start getting results from your SEO efforts and you realize… this is one expensive long game.
This isn’t the only thing no one tells you. What you don’t know is killing your outcomes as it causes you to focus on outputs.
Today, I’m disclosing what you should know that you’ve never been told about blogging and content, and it’s guaranteed to surprise you.
In fact, it will likely change the entire way you think about content strategy.
Let’s start with why you should buy blog posts and buy content.
Stop writing. You should buy blog posts and buy content. Here’s why.
You’re too much of an expert to write at your target audience’s level.
Not all experts make great teachers; I’ll be blunt. If you’ve been to University, you’ll remember that one professor who was highly intelligent in the subject but couldn’t effectively teach it. This is also why many school have graduate students or TAs do the actual teaching: they’re simply better at being relatable to the end consumer.
You should think of your blogs and content the same way: get someone else to write it that will create more relatable content for your target audience.
If content were a pie, 3/4th of it would be the style, voice and structure of the thing (the lattice work on top, the perfectly pinched edges, the delicious, buttery flaky crust). Only a fraction would be the actual substance (filling).
You provide that filling substance to your content writer. Let the content writer turn it into a delicious pie.
It’s a business expense. Treat it as such.
Yes, when you buy blog posts and content, you are buying a concrete good just as valuable as your raw materials.
Get into the mindset of placing high value on your content and your clients will too.
Writing your own mediocre blog posts and content is a self-fulfilling prophecy: when you think content doesn’t matter, you’ll write anything. Then no one cares to read or share it and you tell yourself: “See? Doesn’t matter!” This couldn’t be farther from the truth.
Your time is more effective in other areas.
As a professional, your business (and you) are better off focusing your efforts on doing what needs to be done in order to grow the business.
Content writing and development are time consuming necessities in business and branding—necessities that you don’t need to focus on.
The revenue you bring in by NOT being glued do a computer keyboard writing and blogging will offset the investment you make in having BPC Content write your blog posts, create your content and manage your social media.
You’ll never ‘master’ SEO.
SEO is ever-changing. Learn something one day and it very well may be obsolete the next.
Add to that, a phenomenon that happens when bloggers begin learning SEO… they start writing for algorithms and stop writing for people. I often compare this to Pathology. Having worked in a pathology lab (I wanted to be a Pathologist in a past life) and having seen literally so much disease and so much cancer…I became paranoid about my own health. I started ONLY thinking in terms of disease and cancer. Every cramp was cholecystitis. Every bump was a tumor. Only when I pursued a different career trajectory was I able to step out of that mentality and realize my own good health. Often, bloggers begin ONLY writing in terms of what will rank high in search engines and not what brings value to the target audience.
Actionable Steps You Should Take Right Now to Get Conversions from Your Blog
Set a Content Budget. Decide how much you are willing to invest when you buy blog posts and buy content.
Build a relationship with your content writer. At BPC Content, when you purchase content products and services, you’re assigned to a writer. This means for the full duration of your relationship with our company, you’ll be working with the same writer. Our clients appreciates this, as they know they’ll be getting the same high-quality content written to their style preferences and voice…every time.
Choose a package to suit your needs. to find the best package, ready-made content products or subscription service that fit your need.
Determine how much control you want to maintain. Whether want us to login, post and manage your blog for you or you simply want us to write posts and email them to you for you to post yourself, the choice is yours. Once you’ve placed your order, we’ll get started with your project.
One of the most strategic moves you can make for your business or brand is to get an exceptional content developer firm on your side. At BPC Content, we are that firm. Order today and let’s get started.