Build community around your industry with you at the center. Don’t let your blog go too long between updates. Write fresh, evergreen content that speaks to your audience’s values and remember: write blogs for people and not for algorithms.
According to Impact, the number of bloggers is expected to reach 31.7 million next year. With so many bloggers posting content to the internet, it’s important to do everything you can to stay afloat and in the top search results for queries relevant to your content. The way to rank high in search engines with your blog is to maintain good blog hygiene.
Blogging is like personal hygiene: your regular maintenance is good for your health, appeal and relationships with others. Let it go and others will smell it a mile away.
Today, I’m dishing out the blog deodorant and scrubbing through all the ways bad blog hygiene can hurt your brand image, the ways good blog hygiene can bring you to the center or your industry and how it’s never too late to pick up the soap and clean up your blog.
Blogs build community within your industry.
The purpose of blogs is to build community around a topic or industry and put the person blogging at the center of that community.
When you blog, you control the conversation around that topic and bring others into that discussion. This gives you an image of authority within your subject matter.
How to build community through blogging in four simple ways:
- Find out what’s trending within your industry and write about it.
- Redirect conversations about your industry topics from Facebook, LinkedIn and Instagram to your blog.
- Encourage your customers to comment on your blog posts, and get them to share your blog link with their social media followers.
- Participate in blogs with similar content and invite it’s readers to engage with your blog.
Blogs keep your customers within reach of your products.
Use your blog to keep your customers close by. When you post relevant, evergreen content that speaks to your customers’ values and fills a specific need, your customers will keep coming back to your website for more. Having your customers consistently coming back to your website increases the chance they’ll buy more product.
Readers value relevant, evergreen content.
Having a blog means nothing if you don’t provide your readers with content that matters to them. Think of it like this: what podcast, tv or radio show keeps you pining for the next episode? What about that show keeps you coming back for more?
Posting relevant, evergreen content that your customers enjoy reading means you’ll keep your audience engaged and interested in what you have to say.
So how can we maintain good blog hygiene and keep customers interested in our content? Here’s what you need to know.
- Develop a schedule for posting consistently...and stick to it. Whether it’s daily, weekly or biweekly, decide when and how often to post and do it. Being reliable builds trust with your customers.
- Post content that your customers want to read. What matters to your customers? Write to their needs and answer their questions. Expand the dialogue around topics within your industry. What could use further exploration or needs coverage from a fresh angle? Great prompts include: “how to (do a specific thing)”, “Tired of (insert customer problem here)? Do this now for better results”, etc.
- Use great, professional photos to captivate readers. If you’re going to use photos, they must be captivating. Great content can be ruined by bad photos. It’s worth paying a photographer for excellent professional photos. If you must use smartphone camera photos, avoid over filtering.
- Use headlines that pull readers in for more. The most important part of a blog post is the headline. Great headlines can make you. Bad headlines can break you. The purpose of a headline is to get the reader to keep scrolling down to the next line.
Now, let’s discuss bad blog hygiene. Here are the things you should avoid with your blog:
- Don’t let your blog go too long between updates. If readers see you’re not consistently providing relevant, evergreen content then they’ll stop coming back to read more.
- Don’t stack posts with a lot of links just for SEO purposes. Search engine algorithms are smarter than you think and can smell when a blog is not written for human eyes to read. Providing 3-5 links within your blog to other content on the web and even content within your own blog is vital to good search engine ranking, but adding links just for the sake of having links will work against you.
- Don’t use long sentences and big words. Keep it simple. Stick with plain language that readers from varying academic levels will understand.
Getting better about blog hygiene is not an overnight process. Instead, make strides in the long haul by making little improvements everyday. Grow your community by increasing your social media reach and migrating your audience to your blog.If social media engagement and networking aren’t your thing, consider outsourcing it to a millennial business mogul (or at least one that’s business networking and social media savvy. If writing blogs is difficult for you, then let us do it for you. We offer blogging subscription services designed to improve your SEO and boost your engagement... go subscribe. Today is the day your blog cleans up its act. Let’s get started.