Blogs

Great Blog Hygiene: The Dos & Don’ts of Starting and Maintaining your Blog.

Build community around your industry with you at the center. Don’t let your blog go too long between updates. Write fresh, evergreen content that speaks to your audience’s values and remember: write blogs for people and not for algorithms.

  According to Impact, the number of bloggers is expected to reach 31.7 million next year. With so many bloggers posting content to the internet, it’s important to do everything you can to stay afloat and in the top search results for queries relevant to your content. The way to rank high in search engines with your blog is to maintain good blog hygiene.

Blogging is like personal hygiene: your regular maintenance is good for your health, appeal and relationships with others. Let it go and others will smell it a mile away.

Today, I’m dishing out the blog deodorant and scrubbing through all the ways bad blog hygiene can hurt your brand image, the ways good blog hygiene can bring you to the center or your industry and how it’s never too late to pick up the soap and clean up your blog.

Blogs build community within your industry. 

The purpose of blogs is to build community around a topic or industry and put the person blogging at the center of that community. 

When you blog, you control the conversation around that topic and bring others into that discussion. This gives you an image of authority within your subject matter.

How to build community through blogging in four simple ways: 

  1. Find out what’s trending within your industry and write about it. 
  2. Redirect conversations about your industry topics from Facebook, LinkedIn and Instagram to your blog. 
  3. Encourage your customers to comment on your blog posts, and get them to share your blog link with their social media followers. 
  4. Participate in blogs with similar content and invite it’s readers to engage with your blog. 

Blogs keep your customers within reach of your products.

Use your blog to keep your customers close by. When you post relevant, evergreen content that speaks to your customers’ values and fills a specific need, your customers will keep coming back to your website for more. Having your customers consistently coming back to your website increases the chance they’ll buy more product.

 Readers value relevant, evergreen content.

Having a blog means nothing if you don’t provide your readers with content that matters to them. Think of it like this: what podcast, tv or radio show keeps you pining for the next episode? What about that show keeps you coming back for more?  

Posting relevant, evergreen content that your customers enjoy reading means you’ll keep your audience engaged and interested in what you have to say.

So how can we maintain good blog hygiene and keep customers interested in our content?  Here’s what you need to know.

  • Develop a schedule for posting consistently...and stick to it. Whether it’s daily, weekly or biweekly, decide when and how often to post and do it. Being reliable builds trust with your customers.
  • Post content that your customers want to read.  What matters to your customers? Write to their needs and answer their questions. Expand the dialogue around topics within your industry. What could use further exploration or needs coverage from a fresh angle? Great prompts include: “how to (do a specific thing)”, “Tired of (insert customer problem here)? Do this now for better results”, etc.
  • Use great, professional photos to captivate readers. If you’re going to use photos, they must be captivating. Great content can be ruined by bad photos. It’s worth paying a photographer for excellent professional photos. If you must use smartphone camera photos, avoid over filtering. 
  •  Use headlines that pull readers in for more. The most important part of a blog post is the headline. Great headlines can make you. Bad headlines can break you. The purpose of a headline is to get the reader to keep scrolling down to the next line. 

Now, let’s discuss bad blog hygiene. Here are the things you should avoid with your blog:

  • Don’t let your blog go too long between updates. If readers see you’re not consistently providing relevant, evergreen content then they’ll stop coming back to read more. 
  • Don’t stack posts with a lot of links just for SEO purposes. Search engine algorithms are smarter than you think and can smell when a blog is not written for human eyes to read.  Providing 3-5 links within your blog to other content on the web and even content within your own blog is vital to good search engine ranking, but adding links just for the sake of having links will work against you.
  •  Don’t use long sentences and big words. Keep it simple. Stick with plain language that readers from varying academic levels will understand.

Getting better about blog hygiene is not an overnight process. Instead, make strides in the long haul by making little improvements everyday. Grow your community by increasing your social media reach and migrating your audience to your blog.If social media engagement and networking aren’t your thing, consider outsourcing it to a millennial business mogul (or at least one that’s business networking and social media savvy. If writing blogs is difficult for you, then let us do it for you. We offer blogging subscription services designed to improve your SEO and boost your engagement... go subscribe. Today is the day your blog cleans up its act. Let’s get started.

Content Writing 101: Stalk Your Clients.

As a writer, the absolute best thing you can do for your clients is to take the words...not just out of their mouths... but out of their brain. Your role as a content writer is to make the concepts of your client come alive through words. 

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You know that feeling- that magical wave of emotion that comes from reading something that articulates exactly how you feel about a particular subject. It is that relate-ability that gets your client  attention and gets you paid. Here’s how:

Content Writing = Connection Building 

Too often, business owners underestimate the power of their words to win audiences and sell products.  This couldn’t be farther from the truth. You wouldn’t eat a sandwich from a dirty chef, get implants from a grungy doc or get your makeup done by one of the clowns working at Sephora with poorly- matched foundation and uneven eyebrows. In other words, why is anyone going to be attracted to your message if your words aren’t enticing? Great content moves prospects closer to making a buying decision about your product or your message. A skilled content writer will know how to craft the words that built this bridge, pulling your prospects closer to you.

So how do we content writers build this connection bridge?

I’ll make it simple and keep this brief; I have a lot of client work to get done and frankly, I’m sure you’re busy, too. 

How We the Content Writers Bridge Our Clients to Their Audience. 

Simple: we stalk them. Who is ‘them’? Our clients and members of their target audience.

1. We browse through our clients’ social media accounts to learn the language they use, the products they buy and the way they spend their free time. We ascertain this information and use it to construct content that is congruent to their patterns.

2. We humanize our clients, because we know this sells. Remember the viral photo of President Trump adjusting his son Barron’s tie? This man has just been elected President of the Free World yet his values mandated he take the time to make his son look presentable and feel loved. It’s moments like these, that create the ‘buy- in’ phenomenon. Why? Humans can relate to the human experience. When you experience life and allow me to see your vulnerability, I am able to connect that with my own vulnerability and therefore feel that you can relate to me. 

3. We sniff around the groups, forums and hangouts of our clients’ target audiences.

We content writers cannot connect our clients to their audience members if we do not understand who it is we are connecting them to. We use what we discover to construct our clients’ messages around the wants and needs of their audiences.

To have one of our skilled and stalkerish* content writers get to work crafting your blogs, product descriptions or Lead Magnets, visit our website.  Choose from our shopping- cart ready options or set a free consult today!

https://www.blurbanplanner.com/shop 

 

*in a good money-making way, not in a creepy, violating way.