Blog hygiene

“Can I Buy Blog Posts and Buy Content?” and Other Things No One Tells You About Blogging.

Buy blog posts if necessary. More is more when it comes to word count. Don’t forget to write for people, not algorithms.

The average blog post length is 1050 words, and the average word count of top-rated content is between 1140-1285 words. To put that in perspective, that’s almost 6 double spaced pages.

It’s no surprise that it could take up to 3 hours to write one blog post. That 3 hours does not even include the time it takes to actually market that blog once its been written.

Who has time every few days to spend three hours writing one blog post?

Gone are the days of writing 400-500 word posts about your random rambles and musings. Blogs in and of themselves are becoming sources of authority in their respective industries.

When I present these statistics to attendees in my workshops and SEO classes, I see their jaws drop, eyes widen and sullen expressions saturate their faces.

“There has to be a better way.”

In the workshop I taught last week, one of the attendees mentioned: “So you mean I can just buy blog posts and buy content? Why didn’t anyone tell me this?”

Great question.

Content writers do themselves a great disservice by not focusing on this basic, primitive need: ready-made content for people trying to do the things you tell them to do.

We as content writers, strategists and developers blog about WHY effective content is important and even HOW to create great content.

We fail tremendously in telling WHERE to buy it. My theory, is this: many people within the creative arts space (to invoice writers) aren’t inherently business-savvy individuals. It’s almost as if those cognitive faculties clash.

Then there are the weirdos like me, who have mastered both.

The truth is: most people don’t want to actually write their own. They’re perfectly happy with buying blog posts and buying content online.

Their time is more valuable than the money it costs to buy blog posts or buy content online.

For savvy business owners, buying blog posts and buying content is just one more strategic business resource to outsource to professionals who are experts within that wheelhouse.

Add to that the time it takes to start getting results from your SEO efforts and you realize… this is one expensive long game.

This isn’t the only thing no one tells you. What you don’t know is killing your outcomes as it causes you to focus on outputs.

Today, I’m disclosing what you should know that you’ve never been told about blogging and content, and it’s guaranteed to surprise you.

In fact, it will likely change the entire way you think about content strategy.

Let’s start with why you should buy blog posts and buy content.

Stop writing. You should buy blog posts and buy content. Here’s why.

  1. You’re too much of an expert to write at your target audience’s level.

  • Not all experts make great teachers; I’ll be blunt. If you’ve been to University, you’ll remember that one professor who was highly intelligent in the subject but couldn’t effectively teach it. This is also why many school have graduate students or TAs do the actual teaching: they’re simply better at being relatable to the end consumer.

  • You should think of your blogs and content the same way: get someone else to write it that will create more relatable content for your target audience.

  • If content were a pie, 3/4th of it would be the style, voice and structure of the thing (the lattice work on top, the perfectly pinched edges, the delicious, buttery flaky crust). Only a fraction would be the actual substance (filling).

  • You provide that filling substance to your content writer. Let the content writer turn it into a delicious pie.

  1. It’s a business expense. Treat it as such.

    • Yes, when you buy blog posts and content, you are buying a concrete good just as valuable as your raw materials.

    • Get into the mindset of placing high value on your content and your clients will too.

    • Writing your own mediocre blog posts and content is a self-fulfilling prophecy: when you think content doesn’t matter, you’ll write anything. Then no one cares to read or share it and you tell yourself: “See? Doesn’t matter!” This couldn’t be farther from the truth.

  2. Your time is more effective in other areas.

    • As a professional, your business (and you) are better off focusing your efforts on doing what needs to be done in order to grow the business.

    • Content writing and development are time consuming necessities in business and branding—necessities that you don’t need to focus on.

    • The revenue you bring in by NOT being glued do a computer keyboard writing and blogging will offset the investment you make in having BPC Content write your blog posts, create your content and manage your social media.

  3. You’ll never ‘master’ SEO.

    • SEO is ever-changing. Learn something one day and it very well may be obsolete the next.

    • Add to that, a phenomenon that happens when bloggers begin learning SEO… they start writing for algorithms and stop writing for people. I often compare this to Pathology. Having worked in a pathology lab (I wanted to be a Pathologist in a past life) and having seen literally so much disease and so much cancer…I became paranoid about my own health. I started ONLY thinking in terms of disease and cancer. Every cramp was cholecystitis. Every bump was a tumor. Only when I pursued a different career trajectory was I able to step out of that mentality and realize my own good health. Often, bloggers begin ONLY writing in terms of what will rank high in search engines and not what brings value to the target audience.

Actionable Steps You Should Take Right Now to Get Conversions from Your Blog

  1. Set a Content Budget. Decide how much you are willing to invest when you buy blog posts and buy content.

  2. Build a relationship with your content writer. At BPC Content, when you purchase content products and services, you’re assigned to a writer. This means for the full duration of your relationship with our company, you’ll be working with the same writer. Our clients appreciates this, as they know they’ll be getting the same high-quality content written to their style preferences and voice…every time.

  3. Choose a package to suit your needs. to find the best package, ready-made content products or subscription service that fit your need.

  4. Determine how much control you want to maintain. Whether want us to login, post and manage your blog for you or you simply want us to write posts and email them to you for you to post yourself, the choice is yours. Once you’ve placed your order, we’ll get started with your project.

One of the most strategic moves you can make for your business or brand is to get an exceptional content developer firm on your side. At BPC Content, we are that firm. Order today and let’s get started.

How to Blog: A Guide for People Who Hate Blogging.

We know we should be doing it, but we loathe actually doing it. Hello, blogging. Here’s to you. This is our guide to getting better blogs, the first post in The Better Blogs Project, our initiative to help people level-up their blog strategy and increase conversions.

You must first understand these two facts about blogging before you begin this endeavor.

  1. Most blogs will fail. The majority of blogs that come onto the blogging scene are bound to end unsuccessfully, for different reasons.

    Before you begin blogging understand that the odds are stacked against you. Three reasons why most blogs fail include:

  • You don’t know what to say. The writer’s block struggle is real. Coming up with 1500 words and the citations to back them up about topics we otherwise are very passionate and knowledgeable about isn’t always easy. The truth is…writing is not easy. If you struggle to come up with words consistently enough to build credibility with your blog, then outsource your blogging to professional bloggers.

  • You know what to say…just not how to say it. Articulating your message in a way that resonates with your target audience is just as important as the message itself. You won’t get the conversions you seek if your message lacks value with your audience. If you struggle with this, Copyblogger offers great advice.

  • You know what to say, how to say it…we aren’t taking time to write it. Life happens. Business happens. You get busy. Fulfilling customer demands, attending Business Association meetings, doing the bookkeeping…whatever. You end up doing everything BUT blogging and you look up, a month has passed, and you realize your last blog post was written six months ago. (YES, WE SEE THIS. This really happens.)

2. Most blogs get less than 1,000 visitors per month. It gets discouraging to do something without seeing results, so most people stop doing it…just like the gym.

Blogs fall victim to the gym phenomenon: you enroll at the gym with lofty expectations. You are confident you’ll go everyday and you’ll see the dream bod you want in no time. You start off with such gusto…such vigor. Then, a week in and you’re getting frustrated. The scale doesn’t move. You don’t see the fruits of your labor and you start skipping days. One day here; two there. Then, finally, you look up and a month has passed and you haven’t gone back since you last stepped on the scale.

Sounds familiar? Blogging, for most, is a lot like this. You start off creating content regularly…biweekly, weekly or even daily. Then, the days…the weeks…the months go by between posts. You check your analytics and see the hits go down, the visitors start dwindling and the comments start thinning out. You get discouraged and it further feeds the abandonment behavior.

What must we do to start improving our blog hygiene standards?

  • Make a commitment, and hold yourself accountable. Join our Email Club, as we provide regular inspiration and tips designed to encourage you to stay true to your blogging strategy. Also, connect with others who have made the same commitment as you. Follow and comment on other blogs, and ask others to weigh in on your posts as well. If you want more engagement, create engagement yourself. This is critical to your accountability.

  • Plan a topics outline. Decide what you want to write about, and commit to writing approximately 1500 words of substantive, value-saturated content on those topics. Expect to spend 2 hours per blog post; it will take this long to research relevant statistics to back up your claims, dive deep into topics and really explore concepts thoroughly. If you don’t have time to commit to this, then send us your topics outline and we’ll write the blogs and post them for you. ( Psst…Order Now, use the code BETTERBLOGS and get 50% off your order.)

  • Encourage others to comment and share your content. Once you’ve written and posted your blog, share it on social media. Get others to comment and participate in your dialogue. Engage in discussions outside of your blog in order to bring the conversation back to it. Find where your target audience gathers online, and share a link along with tasty bits from your content to encourage them to participate. Invite them to share your content with their circles.

    Where to find blog followers online:

    • Online forums about your topic.

    • Facebook groups.

    • Instagram hashtags.

    • Your email marketing list.

    • Your friends on Facebook.

    • Clubs and associations you’re involved with.

Once you’ve made your commitment, written or purchased your blog content, and promoted your blog through relevant outlets...get ready to do it all again.

Engage in discussions outside of your blog in order to bring the conversation back to it.

Remember: you are one person, and you can only do so much. One of the most strategic tools for business owners and busy professionals is OUTSOURCING. We recommend outsourcing your blog content creation and development to the professionals at BPC Content. Your focus should be on the big picture. It doesn’t matter that someone else is creating your content; what matters is that your content is consistent and reliable.

Figure out where YOU must focus your energy, and outsource the rest. If your efforts are better concentrated on conversing with customers and clients, then get others to create your content. if your efforts are better concentrated on connecting with leads, then get others to concentrate on maintaining existing customer relations. If your efforts are better focused offline and out meeting with customers and clients, outsource your digital marketing to professionals.

Think about it: what good is it to write a few blog posts and start building some momentum..only for it to drop off when you can’t remain on the treadmill?

If you want conversions, you must first figure out what conversions look like for YOUR business.

Are conversions…

  • signups on your email list?

  • sales for your eCommerce products?

  • followers and likes on social media?

  • attendees in your Facebook Live exclusive sessions?

When you know what it is you want, you know how to most effectively go after it. Until you know what a conversion looks like for you, your efforts will be null at best.

Most business owners set out to get conversions, but they don’t know what traction looks like to begin with. They’re getting impressions and visitors to their pages but these visitors aren’t engaging with their content. Either they’re creating content that lacks value, or they’re not seeing what conversions really look like for their business.

This happened to our business, before we realized what conversions look like to us.

We couldn’t figure out why we kept hovering at #12 on Google SERPS for Buy Content. and buy blog posts.

Buy Content. Buy Blog Posts.

These were the two head terms (short, broad keywords) we wanted to focus on for our conversions (which we thought were increased SERP ranking). We thought that’s what everyone up high in Google; that’s what matters. That’s what a conversion looks like.

We could not have been more wrong.

What we failed to realize, was that our bigger picture was our influencer strategy.

Huh? What do I mean our influencer strategy?

Well, one day, we noticed some of our recent followers on Instagram…had also signed up for our Email Club..and had also “Liked” us on Facebook.

These same followers had recently shared our content with others. Who also shared our content with others and joined our Email Club.

Three online orders can be traced back to this chain of social media influencer actions.

That’s when we realized…conversions for BPC Content aren’t high Google SERP rankings.. its in building up our social media influencer status.

Then it really dawned on us: there was a reason why businesses like Hamilton Perkins Collection wanted to pay us to represent their brand through our Instagram account…even with only 300 + followers.

You know why? Because it’s not about the number of followers you have, it’s the engagement you maintain WITH those followers. 1,000+ followers mean nothing if 1-2 of them only want to engage with what you say and the content you produce. We currently (at the time this was written) have 340 followers on Instagram. Yet, we’ve directly contributed to business revenue for our clients through 15% of our follower base.

That’s a significant amount of business, and why our conversion focus is on building our social media influencer efforts.

Blogging is a long-term game; do not expect significant results in the short term. Focus on the exercise of doing each of these steps over and over and forget the analytics. Only then will you see traction with your conversions.